SAEM 353 - Talent Management

Institution:

Point Park University

Subject:

SPORT, ARTS AND ENTERTAINMENT MANAGEMENT

Description:

This course provides the academic foundation for individuals interested in pursuing a career as a sports agent/talent agent. The course serves as an overview of the issues involved with talent management. Topics include: the history of the agent industry; federal, state, and university rules and regulations; client recruitment; draft preparation; contract negotiations; and the branding of a client. In addition students will explore client relations, tax preparation and estate planning. Prerequisites: SAEM major; Junior or Senior standing. Course Objectives Upon successful completion of the course, students will: (1) Have an understanding of what a talent agent's duties are including securing a client, marketing a client as a brand, the financial responsibilities of a client and more. (2) Provide a financial document for the talent using an Excel format to determine how much revenue the performer has earned for their appearance and/or endorsement. Payment structures and royalty reporting will be incorporated into the reporting spreadsheets. (3) Prepare and create an "Appearance" contract and "Endorsement" contract to be sent to the potential booking client used to secure an artist for a performance and/or sponsorship opportunity. (4) Draft press releases that will be utilized to promote a talent's appearance and/or corporate partnership.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.pointpark.edu

Phone Number:

(412) 391-4100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.