SAEM 202 - Marketing and Promotion for SAEM

Institution:

Point Park University

Subject:

SPORT, ARTS AND ENTERTAINMENT MANAGEMENT

Description:

Students will be able to apply fundamental marketing and promotional concepts to the sports, arts and entertainment industry. Utilizing these theories, students will identify the consumer and product markets and develop appropriate marketing and promotional plans. Prerequisites: SAEM 101. Course Objectives Upon successful completion of the course, students will be able to: (1) Demonstrate the ability to find and cite relevant marketing research. (2) Apply research skills to the process of formulating marketing strategies. (3) Demonstrate a basic knowledge of marketing and apply it to SAEM. (4) Create and present a marketing plan.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.pointpark.edu

Phone Number:

(412) 391-4100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.