JOUR 327 - Public Relations Issues and Practic

Institution:

Point Park University

Subject:

JOURNALISM

Description:

Students will explore the principles involved in public relations with major emphasis on achieving and understanding the issues that public relations professionals face on a regular basis. Focus will be on the in-depth study of theories learned in previous public relations courses at Point Park with emphasis on delving into current issues related to those theories. Students are expected to have a basic understanding of key public relations theories and will use class time to expand on areas of interest while applying their knowledge to resolving situations requiring public relations expertise. Prerequisite: PRAD 206. Course Objectives (1) Interpret the 20th century history of public relations. (2) Develop a complete understanding of the values and practice of public relations in government, corporate and social service sectors. (3) Apply the principles of public relations strategies and planning to complex situations (negative and positive) facing organizations today. (4) Improve student media literacy and critical thinknig of current events related to the study of industry best practices in public relations.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.pointpark.edu

Phone Number:

(412) 391-4100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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