JOUR 314 - Entrepreneurial Journalism

Institution:

Point Park University

Subject:

JOURNALISM

Description:

Students will learn to work in an ever-changing media environment that has affected traditional media platforms, freelance journalists and communicators, and media entrepreneurs. Students will research new media ventures - including efforts in traditional media outlets and online platforms - and nonprofit journalism. Media pioneers will address the class, explaining their media companies and career paths as well as their utilization of innovative platforms to reach audiences. The class will include a review of copyright, legal and ethical issues, business planning and finance. Students will propose and develop their own media businesses or nonprofit ventures throughout the course. Prerequisites: JOUR 260 or permission of the instructor. Course Objectives Upon successful completion of the course, students will be able to: (1) Demonstrate knowledge of the changing media environment and its technical elements and requirements. (2) Communicate with industry leaders and innovators about their work and operations. (3) Understand key business processes, including business planning, copyright, finance, funding, and incorporation. (4) Design and implement a business plan. (5) Create a proposal for a media product to seek investment and other funding sources.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.pointpark.edu

Phone Number:

(412) 391-4100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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