JOUR 306 - Social Media Practices

Institution:

Point Park University

Subject:

JOURNALISM

Description:

This course will provide students the conceptual and technical understanding of the power and philosophy of social media. The course will specifically focus on how social media is changing media, business, journalism and government in fundamental ways. Upon completion of this course, students will have practical knowledge in the use of social media tools and building and maintaining an online community as well as a solid foundation in writing and reporting for social media. Prerequisite:30+ credits. Course Objectives Upon successful completion of the course, students should be able to: (1) Recognize current social media channels are and how brands use them to communicate with their customers. (2) Understand and be able to produce social media campaign components on various platforms. (3) Know the history and importance of social media and participatory journalism. (4) Understand how to actively engage an audience through social media. (5) Understand how social media fits into the framework of journalism and information sharing, especially during breaking news events.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.pointpark.edu

Phone Number:

(412) 391-4100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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