JOUR 239 - Integrated Communications Research Ad/PR

Institution:

Point Park University

Subject:

JOURNALISM

Description:

Course will explore various secondary research techniques using available government and organizational databases, me-dia coverage/analysis, library resources and other tools. Course will also cover primary research methods, including sur-veys (planning, methods and analysis), observation, experimentation and focus groups. Students will develop capabilities in planning and designing research objectives, tools and evaluation systems, including survey construction, tabulation and interpretation, as well as focus group management. Prerequisite:PRAD206.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.pointpark.edu

Phone Number:

(412) 391-4100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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