JOUR 206 - Introduction to Advertising and PR

Institution:

Point Park University

Subject:

JOURNALISM

Description:

Students explore the background and fundamentals of how organizations use persuasive communication to reach target audiences. A study of successful case studies and exercises in program writing will build the foundation and basic understanding of how advertising and public relations can advance the mission and growth of organizations in our contemporary society. Course Objectives (1) Review and explain advertising and public relations history, theory, issues, and contemporary practice. (2) Analyze how advertising and public relations professionals perform their duties by studying current professional case studies. (3) Develop basic professional skills by creating advertising and public relations materials. (4) Employ methods and techniques used in advertising and public relations professions. (5) Develop and implement individual skills into team practices with coordination and delegation of duties. (6) Integrate advertising and public relations into marking planning. (7) Define preliminary career goals and project individual abilities addressing strengths and weaknesses.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.pointpark.edu

Phone Number:

(412) 391-4100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.