SMHM 5860 - Strategic Management in the Hospitality Industry

Institution:

University of North Texas

Subject:

Merchandising & Hospitality Mg

Description:

5860. Strategic Management in the Hospitality Industry. 3 hours. Application and exploration of critical issues associated with the hospitality strategic management process. Topics include the hospitality industry internal and external contexts of strategic planning and execution; growth and competitive advantage strategies for hospitality organizations; organizational resource and capability analysis; prevention and management of crisis situations in the hospitality industry including food-borne diseases and the strategic manaement for hospitality corporations. Cases of hospitality-specific companies, readings, and lectures / discussions are utilized.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.unt.edu

Phone Number:

(940) 565-2000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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