SMHM 5600 - Managing Customer Experiences

Institution:

University of North Texas

Subject:

Merchandising & Hospitality Mg

Description:

5600. Managing Customer Experiences. 3 hours. Explore concept merchandising of tangible and intangible products and services that link merchandising and hospitality segments. Apply merchandising strategies of planning, developing and presenting products to consumers with the experiential components of the hospitality industry to provide a total concept-based experience.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.unt.edu

Phone Number:

(940) 565-2000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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