SMHM 5540 - Tourism Services Management and Marketing

Institution:

University of North Texas

Subject:

Merchandising & Hospitality Mg

Description:

5540. Tourism Services Management and Marketing. 3 hours. Concepts, tools, and strategies necessary to effectively manage and market tourism services at the operational and destination level. The distinct character of tourism services and implications for management and marketing are explored. Topics include foundations of tourism management and marketing, managing tourism relationships, market oriented management, marketing the operational and destination image (branding), tourism servicescapes, and managing a tourism service culture.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.unt.edu

Phone Number:

(940) 565-2000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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