SMHM 3300 - Hospitality Industry Marketing and Sales

Institution:

University of North Texas

Subject:

Merchandising & Hospitality Mg

Description:

3300. Hospitality Industry Marketing and Sales. 3 hours. The application of marketing principles, methods, and techniques to the hospitality service product. Analysis of principles of guest behavior, market research, promotion, and marketing strategies. Function of convention and meeting sales related to lodging and tourism operations. Application of menu engineering techniques. Prerequisite(s) : Junior standing.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.unt.edu

Phone Number:

(940) 565-2000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.