SMHM 3090 - Consumer Engagement in Digital Channels

Institution:

University of North Texas

Subject:

Merchandising & Hospitality Mg

Description:

3090. Consumer Engagement in Digital Channels. 3 hours. Students will examine emerging digital technologies and their impact on the consumer experience. Emphasis on exploration of new technologies (e.g., blogs, Customer Relationship Management) and critical evolution of their influence on merchandising and hospitality management strategies. Prerequisite(s) : Junior or Senior standing.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.unt.edu

Phone Number:

(940) 565-2000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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