RTVF 5440 - Broadcast Advertising

Institution:

University of North Texas

Subject:

Radio/Television/Film

Description:

5440. Broadcast Advertising. 3 hours. Economics, standards and ethics of adver tising in the broadcast media, indlucing the use of broadcast research to develop an advertising campaign. Advanced sales strategies work will be developed from in depth study of principles, theories and techniques of selling advertising. Learn to work with clients and serve their marketing needs. Prerequisite(s) : RTVF MA / MS or MFA status.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.unt.edu

Phone Number:

(940) 565-2000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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