MKTG 6030 - Seminar in Marketing Strategy

Institution:

University of North Texas

Subject:

Marketing

Description:

6030. Seminar in Marketing Strategy. 3 hours. Provides a review of research in marketing strategy. Seminar topics include theories of competition and marketing strategy including antecedents, outcomes, mediator, and moderators between strategy and performance; multimarket competition, first/late mover advantage, transaction cost analysis, marketing channels, and the contributions of marketing to the strategy dialogue. Prerequisite(s): Doctoral student status.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Seminar

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.unt.edu

Phone Number:

(940) 565-2000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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