MKTG 5875 - Marketing Rights and Responsibilities

Institution:

University of North Texas

Subject:

Marketing

Description:

5875. Marketing Rights and Responsibilities. 3 hours. This course critically assesses the ethical and social impact management implications in the deployment of marketing strategy and tactics. Specific attantion is afforded to the rights and responsibilities of marketers, consumers and society. Topics include the application of ethical theories to marketing problems, the societal outcomes of marketing policies, and the reconciliation of international marketing norms, standards and rules of conduct. The course explores real-world marketing decision-scenarios to provide a platform for highly interactive dialogue on issues dealing with ethics, organizational compliance, societal marketing, and social responsibility. Prerequisite(s) : MKTG 5150 or consent of the department.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.unt.edu

Phone Number:

(940) 565-2000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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