ADES 5522 - Brand and Brand Experience

Institution:

University of North Texas

Subject:

Art - Design

Description:

5522. Brand and Brand Experience. 3 hours. In this seminar-based course, the nature of brands and brand experiences will be analyzed through a variety of economic, social and cultural lenses. Students will be expected to comprehend and articulate, in writing and oral presentations, knowledge they gain regarding the essential nature of brands as they influence and are influenced by business and marketing trends, globalization, modern social psychology and cultural dynamics. Prerequisite(s) : Admission to the MA / MFA in Design with a concentration in Innovation Studies, or permission of the instructor.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.unt.edu

Phone Number:

(940) 565-2000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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