ART 408 - His of Adv/Consumer

Institution:

Texas A & M University-Commerce

Subject:

Description:

History of Advertising and Consumerism This course is designed to give a broad overview of the nature of a consumerist society. Lectures will explore the history, causes, and types of consumerism, the significance of some purchase categories, America?s evolving definition of ?the good life,? the impact of advertising, and the role of the individual in this complex socio-economic dynamic. 3 semester hours. %

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.tamu-commerce.edu

Phone Number:

(903) 886-5081

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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