BA A381 - Consumer Bhv Relationship Mgmt

Institution:

University of Alaska Anchorage

Subject:

Business Administration (BA)

Description:

Examines why consumers behave the way they do through exploring perceptions about consumption behaviors; theories developed in marketing, psychology and sociology; and applying these theories to predict how consumers will respond to marketing actions. Registration Restrictions: College of Business and Public Policy majors must be admitted to upper-division standing.

Credits:

3.00

Credit Hours:

Prerequisites:

BA A343 UA C

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uaa.alaska.edu

Phone Number:

(907) 786-1800

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

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