TRVM 1345 - Travel and Tourism Sales and Marketing Techniques

Institution:

The University of Texas Rio Grande Valley Brownsville Campus

Subject:

Travel Management

Description:

A study of marketing, sales techniques, promotions, and advertising theories as applied to the travel and tourism industry exposes students to the marketing mix relating to market segmentation, market planning, advertising, and other communication techniques with emphasis on role playing, and consumer buying behavior, and product-service mix will be addressed. Lec 3, Cr 3.

Credits:

3.00

Credit Hours:

Prerequisites:

Prerequisite: Departmental approval.

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

WWW.UTB.EDU

Phone Number:

(956) 882-8200

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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