COMM 4340 - Advertising

Institution:

The University of Texas Rio Grande Valley Brownsville Campus

Subject:

COMMUNICATION

Description:

Designed to expose the student to principles of advertising as they are applied and used in differing media. Emphasis is place on writing advertising copy, layout, and design. Lec 3, Cr 3.

Credits:

3.00

Credit Hours:

Prerequisites:

Prerequisite: COMM 2311.

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

WWW.UTB.EDU

Phone Number:

(956) 882-8200

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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