COMM 3315 - Methods and Strategies of Social Influence

Institution:

The University of Texas Rio Grande Valley Brownsville Campus

Subject:

COMMUNICATION

Description:

Designed to examine persuasive and rhetorical techniques as they apply to effective social influence in interpersonal, small group, and mass communication settings. Emphasis on motivational factors, psychological and rhetorical principles, credibility, image, and theories of attitude change. Lec 3, Cr 3.

Credits:

3.00

Credit Hours:

Prerequisites:

Prerequisite: ENGL 1301, ENGL 1302,and SPCH 1315 or SPCH 1318.

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

WWW.UTB.EDU

Phone Number:

(956) 882-8200

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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