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Institution:
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Midwestern State University
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Subject:
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Description:
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An intensive study of specific marketing concepts, theories, and strategies employed in the marketing of goods and services. Emphasis is placed on reading current journal articles and other related marketing publications.
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Credits:
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3.00
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Credit Hours:
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Prerequisites:
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Corequisites:
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Exclusions:
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Level:
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Instructional Type:
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Seminar
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Notes:
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Prerequisites: MKTG 3723 or equivalent and consent of the Graduate Coordinator.
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Additional Information:
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Historical Version(s):
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Institution Website:
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Phone Number:
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(940) 397-4000
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Regional Accreditation:
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Southern Association of Colleges and Schools
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Calendar System:
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Semester
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