MCOM 3223 - Advertising

Institution:

Midwestern State University

Subject:

Description:

Study of the communication process advertisers use to sell goods, services, and ideas. Emphasis on principles and techniques used to develop campaigns and reach audiences, including the concepts of target marketing, market segmentation, brand positioning, and advertising appeals.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Prerequisite: Junior standing.

Additional Information:

Historical Version(s):

Institution Website:

www.mwsu.edu

Phone Number:

(940) 397-4000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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