SPM 403 - SPORTS MARKETING

Institution:

Goldey-Beacom College

Subject:

Sports Management

Description:

This course will help students apply the fundamental principles and practices of marketing to sports and leisure management. Students will learn to utilize the theoretical and practical application of marketing to professional and collegiate sports and the leisure industry. Students will explore the unique aspects of sports marketing compared to traditional marketing and there will be an overview of how to market sports and how sports can be utilized to market other products.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.gbc.edu

Phone Number:

(302) 998-8814

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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