SOC 345 - SOCIAL SCIENCE RESEARCH

Institution:

Goldey-Beacom College

Subject:

Sociology

Description:

An introduction to the field of research methods as they apply to marketing research. The course covers such topics as choosing a research problem, selecting an appropriate research design, data collection, questionnaire construction, data reduction and analysis, and research management. In order to develop the student's capability to conduct research, the course incorporates several exercises and projects that provide the students with a realistic understanding of the research process. This course aims to teach the basic techniques and also provide practice in conducting exploratory research.Prerequisites: MKT 305, STA 326

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.gbc.edu

Phone Number:

(302) 998-8814

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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