MKT 461 - PROMOTION MANAGEMENT

Institution:

Goldey-Beacom College

Subject:

Marketing

Description:

The study of an integrated program of advertising, personal selling, public relations and sales promotion designed to present a company and its targeted consumers. An effective promotion strategy designates the role of communications in achieving an organization's marketing objectives, and students will analyze successful strategies and create promotional plans adhering to the framework studied in this course.Prerequisites: MGT 303, MKT 305

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.gbc.edu

Phone Number:

(302) 998-8814

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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