MKT 4301 - E-MARKETING

Institution:

University of Houston-Downtown

Subject:

Marketing

Description:

Covers the principles for understanding and implementing marketing programs via the Internet. A framework for developing, and the tools for implementing, Internet marketing plans are presented. All aspects of the marketing mix and online buying behavior are addressed.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

BA 3300 and MKT 3301

Exclusions:

Level:

Instructional Type:

Other

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uhd.edu

Phone Number:

(713) 221-8000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.