MKT 3310 - MARKETING CHANNELS

Institution:

University of Houston-Downtown

Subject:

Marketing

Description:

Design, implementation and management of marketing channels. Topics include market segmentation for channel design, channel structure and flows, channel integration, alliances, and legal constraints, performance measurement, channel institutions, and the role of logistics and supply chain management in marketing channels.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

MKT 3301 and completion of, or enrollment in, BA 3300

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uhd.edu

Phone Number:

(713) 221-8000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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