MKT 3302 - PERSONAL SELLING

Institution:

University of Houston-Downtown

Subject:

Marketing

Description:

A development of the selling skills knowledge and technique required for effective consumer and industry selling. Emphasis is placed on learning and using prospecting skills, assessing customer needs, building reports , establishing benefit connections, handling objections and closing techniques to build long-term relationships.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Completion of the common core plus 18 additional hours; and completion of, or enrollment in, BA 3300 or department approval

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uhd.edu

Phone Number:

(713) 221-8000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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