MKT 3301 - PRINCIPLES OF MARKETING

Institution:

University of Houston-Downtown

Subject:

Marketing

Description:

Factors involved in the management of the marketing function relative to product development, promotion, pricing, physical distribution and the determination of marketing objectives within the framework of the marketing system and available markets. BA 3300 may be waived upon completion of HUM 3310 or CJ 3300.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Completion of the common core plus 18 additional hours and completion of, or enrollment in, BA 3300

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uhd.edu

Phone Number:

(713) 221-8000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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