BU 5880 - Brand Theory and Strategy

Institution:

SUNY College at Old Westbury

Subject:

School of Business

Description:

This course focuses on how brands are created and managed within the marketing process. Using an interdisciplinary marketing and social science perspective, students analyze the cultural system of brand identity generated by product manipulation and consumer choice, creating value for both buyer and corporation. Marketing policies are evaluated through an analysis of product development, distribution and pricing with particular focus on the newest communication tools in advertising, public relations and sales promotions. Offered every year. Prerequisite BU3800

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.oldwestbury.edu

Phone Number:

(516) 876-3000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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