BU 5865 - Services Marketing

Institution:

SUNY College at Old Westbury

Subject:

School of Business

Description:

Exploration of marketing problems for service businesses and nonprofit organizations. Course involves extensive case analysis involving problem identification and the creation of marketing strategies for areas, such as financial services, health services, professional services, transportation, and educational facilities. Offered occasionally. Prerequisites: BU2420/PE2420, BU2430/PE2430, BU4110, BU3800

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.oldwestbury.edu

Phone Number:

(516) 876-3000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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