BU 5860 - Business-to-Business Marketing

Institution:

SUNY College at Old Westbury

Subject:

School of Business

Description:

An intensive analysis of business-to-business marketing involving examination of competitive and economic environments on marketing decisions related to business equipment, industrial components and process materials. Pricing options, segmentation, channel strategies, and promotion strategies will be evaluated through the case analysis. Offered occasionally. Prerequisites: BU2420/PE2420, BU2430/PE2430, BU3800, BU4110

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.oldwestbury.edu

Phone Number:

(516) 876-3000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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