BU 5841 - Strategic Marketing Management

Institution:

SUNY College at Old Westbury

Subject:

School of Business

Description:

This course places heavy emphasis on problem recognition, strategizing, implementing, and justifying why marketing plans should be adopted by the organization. Students will be applying knowledge gained in other courses to case studies and an interactive computer simulation. The perspective will be of senior marketing management. Offered occasionally. Prerequisite: Senior standing

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.oldwestbury.edu

Phone Number:

(516) 876-3000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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