BU 5831 - Internet Marketing

Institution:

SUNY College at Old Westbury

Subject:

School of Business

Description:

This course builds on previous marketing, advertising and e-commerce knowledge. Students learn how to apply the suite of tools now available via the Internet to reach current and potential target markets. The course covers all the marketing basics from the Internet perspective, including essential aspects of Internet marketing using Search Engines, Linking Strategies, Viral Strategies, Public Relations, Intergrating Traditional Media, E-Mail Publishing, Networking, Opt-in E-Mail Advertising, and Paid Advertising (Banner Ads, paid Listings in Portal Sites, Sponsorships, Pay per Click, Pay per Sale, Paid Ads in targeted e-mail newsletters, etc.). Course work includes web site creation, case studies, computer lab work, team work, class presentations, and the creation of an Internet Marketing Plan. Offered every year. Prerequisites: BU3830 and BU4801

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.oldwestbury.edu

Phone Number:

(516) 876-3000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.