BU 5820 - International Marketing

Institution:

SUNY College at Old Westbury

Subject:

School of Business

Description:

Nature and practice of international marketing management. Covers problems of marketing across national boundaries, as well as within different national markets. Emphasizes the environment in which international marketing takes place; deals with product, pricing, distribution, and promotion strategies of international marketing managers; examines ways of integrating and coordinating the firm's marketing programs in diverse markets. Offered every year. Prerequisites: BU2420/PE2420, BU2430/PE2430, BU3800.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.oldwestbury.edu

Phone Number:

(516) 876-3000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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