BU 4840 - Direct Marketing

Institution:

SUNY College at Old Westbury

Subject:

School of Business

Description:

An introduction to the principles of direct response marketing for the small independent firm, retail establishment, publishers, banks and other institutions. Topics include selection of product, market determination mailing preperation, distribution, and evaluation. Offered every year. Prerequisite: BU4801

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.oldwestbury.edu

Phone Number:

(516) 876-3000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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