BU 4805 - Marketing Public Relations

Institution:

SUNY College at Old Westbury

Subject:

School of Business

Description:

This course challenges students to use public relations as a strategic tool to achieve measurable and actionable marketing objectives. Marketers are looking for effective ways to target their audience and public relations offers a credible alternative to advertising. Students will examine marketing public relations and its affect on: target markets, global marketing, building/maintaining brands, on-line opportunities, and introducing new products. Offered every year. Prerequisite: BU4801

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.oldwestbury.edu

Phone Number:

(516) 876-3000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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