BU 4801 - Advertising & Promotion

Institution:

SUNY College at Old Westbury

Subject:

School of Business

Description:

Analysis of the role of advertising and promotion strategies in the marketing plan of the firm. Explores the function and institutions of advertising from both the client and agency perspective. Topics include social, economic & legal aspects of advertising & promotion, advertising agencies, media & budgeting, planning, execution & evaluation of the promotion campaign. Offered occasionally. Prerequisite: BU3800

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.oldwestbury.edu

Phone Number:

(516) 876-3000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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