PY 2550 - Patterns of Consumer Behavior

Institution:

SUNY College at Old Westbury

Subject:

Psychology

Description:

This course is designed to give students background in the social psychological dynamics of consumer activity. We will look at changing patterns of consumption, the nature of advertising, and theories of consumption. Students will conduct field research on media advertising and human responses to it and on consumer awareness. Prerequisite: EC I placement.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.oldwestbury.edu

Phone Number:

(516) 876-3000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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