MJ 182 - Law of Marketing

Institution:

Boston College

Subject:

Description:

This course explores the many ways in which the law impacts marketing decisions and how legal problems regarding the marketing of goods and services can be avoided. Students examine legal cases and current business examples to understand how the law impacts development, distribution, promotion, and sale of goods and services. Thus, the course considers diverse areas of the law that impact marketing decisions such as intellectual property, antitrust, franchise agreements, health and safety regulations, and products liability. While a course in Introduction to Business Law is helpful, it is not required.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.bc.edu

Phone Number:

(617) 552-8000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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