MKTG 187 - Strategic Product Marketing

Institution:

Santa Clara University

Subject:

Marketing

Description:

Focuses on both quantitative and qualitative techniques associated with identifying, researching and analyzing new product opportunities. Exposes students to tools for designing, testing, and introducing profitable new products and services. Prerequisite: MKTG 181 or 181S.

Credits:

5.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.scu.edu

Phone Number:

(408) 554-4000

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Quarter

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