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Institution:
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Santa Clara University
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Subject:
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Marketing
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Description:
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Study of the application of marketing research methodology to the solution of business problems. Role of marketing research: its design, execution, analysis, and presentation. Projects and use of computers to analyze data. Prerequi?sites: OMIS 41 and MKTG 181 or 181S.
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Credits:
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5.00
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Credit Hours:
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Prerequisites:
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Corequisites:
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Exclusions:
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Level:
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Instructional Type:
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Lecture
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Notes:
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Additional Information:
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Historical Version(s):
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Institution Website:
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Phone Number:
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(408) 554-4000
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Regional Accreditation:
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Western Association of Schools and Colleges
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Calendar System:
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Quarter
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