COMM 150B - Public Relations & Corp Comm

Institution:

Santa Clara University

Subject:

Communication

Description:

The Internet and technology have changed public relations and how companies and organizations communicate, collaborate, interact, and influence outcomes with stakeholders and targeted publics. This course explores the theories and practices of public relations today, including program planning, development, execution, and measurement of media relations, traditional PR tactics, and new, online channels and tools. Writing, business planning, effective presentation, critical thinking, integrated marketing communications, fundamentals of business, business ethics, and business practices are emphasized. Guest lecturers from corporate America and business practice exercises provide real-world experience in applying theories and concepts. Prerequisites: COMM 2 and COMM 40.

Credits:

5.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.scu.edu

Phone Number:

(408) 554-4000

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Quarter

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