MKTG 125 - Social Networking

Institution:

Columbus State Community College

Subject:

Description:

Introduction to emerging Web 2.0 technologies with particular emphasis on the role of the various social networking tools used in the process of marketing to and communicating with consumers. The contemporary marketing toolset has expanded electronically with the mainstreaming of Web 2.0 tools and tactics. Components of the course include online viral (word-of-mouth) marketing, target audience(s) selection, and the integration of Web 2.0 technologies into an Integrated Marketing Communications program. Examples of Web 2.0 features and tools to be explored include online communities, wikis, blogs, vlogs, podcasts, RSS feeds, and mobile communication devices. At the completion of the course, students will have a well-developed understanding of the tools available to marketers in the Web 2.0 environment.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.cscc.edu/

Phone Number:

(614) 287-5353

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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