BUS 135 - Fundamentals Of Advtsg

Institution:

Niagara County Community College

Subject:

BUS - Business Administration

Description:

An introductory course reviewing the history of advertising and the current use of various media for advertising. The course will also discuss relevant aspects of consumer behavior, persuasion, and design as they relate to advertising as a form of communication. Copy and media strategies will also be reviewed. (Usually offered Spring semester.)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.niagaracc.suny.edu

Phone Number:

(716) 614-6222

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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