MRKT 231 - Retailing

Institution:

New River Community and Technical College

Subject:

Marketing

Description:

A study of the business activity of selling goods or services to the final consumer; basic retailing and e-tailing practices and procedures, managing the buying, pricing, promotion, layout, security, and location of the retail organization.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Multiple

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.newriver.edu

Phone Number:

(304) 929-6736

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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