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Institution:
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Washington University in St Louis
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Subject:
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Description:
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Managers who write and speak effectively excel in business leadership. Persuasive and authentic communication not only is useful in advancing your business career; business employers also consider communication skills to be the most important attribute in people they hire. Effective communication involves more than mastering technical writing and presentation skills. Successful communicators use critical thinking to assess business scenarios and the audience who hear or read a message; they craft communication in order to attain targeted results. You'll have the opportunity to become a more polished communicator as you work toward the following goals: applying rhetorical principles to management communication; using critical thinking to analyze the audience, the organizational environment, and problems before choosing communication strategies; implementing principles of plain language and effective design; collaborating with colleagues to create effective group projects; representing a company or product in a "crisis communication" press conference. Prerequisite: Priority enrollment given to B.S.B.A. students.
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Credits:
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3.00
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Credit Hours:
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Prerequisites:
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Corequisites:
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Exclusions:
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Level:
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Instructional Type:
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Lecture
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Notes:
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Additional Information:
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Historical Version(s):
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Institution Website:
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Phone Number:
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(314) 935-5000
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Regional Accreditation:
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North Central Association of Colleges and Schools
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Calendar System:
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Semester
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