CSBU 153 - Event Pl/ Neg, Sales

Institution:

Massasoit Community College

Subject:

Business Skills-non credit

Description:

Building solid relationships with client, resource, consumer, government and municipal constituency groups is one of the most important aspects of event planning. Participants will gain basic business communication skills, while learning how to assess the market and customer motivations and design a marketing plan. The arts of negotiation, compromise, and persuasion are critical to finalizing necessary event contracts. Finally, participants will learn how to handle the legalities and liabilities associated with event planning contracts and activities.

Credits:

0.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.massasoit.mass.edu

Phone Number:

(508) 588-9100

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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