BUSN 129 - Sports Marketing

Institution:

Massasoit Community College

Subject:

Business

Description:

This course is designed to introduce the student to the role of marketing in the sports and entertainment industry. There is an emphasis on employing the basic marketing concepts and strategies as they apply to these two specific areas of study. Particular attention is focused on the marketing of products and services through sprots. Other areas covered include: careers in sports marketing, market- ing music and theater, marketing recreational sports, and legal issues for sports and entertainment. The course utilizes a problem solving approach through the use of case study and lecture. Prerequisites: Introductory Writing (ENGL099) and Preparing for College Reading II (ENGL092) or waiver by placement testing results

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.massasoit.mass.edu

Phone Number:

(508) 588-9100

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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